"Why Having A Niche Automatically Boosts Your Credibility"

"Why Having A Niche Automatically Boosts Your Credibility"





- by "Dangerous" Debbie Jenkins





(c) Debbie Jenkins. All Rights Reserved.

http://www.bookshaker.com









Yes, yes, we've heard it all before... loads of life

coaches, consultants and therapists are struggling to make a

decent living but still stick at it because they love their job.





Want to know why nearly every coach or consultant out there

will always struggle?





...if you're one of them then you're not going to like this

one little bit...





It's a lack of CREDIBILITY





BUT before you hit the DELETE key just bear with me...





This lack of CREDIBILITY has a cause...





lack of FOCUS.





If I have a particular thing I'd like to improve in my life

or business, wrongly or rightly, I will seek out and trust

the advice of a SPECIALIST over a GENERALIST any day of the

week.





And that's the problem - LIFE, MARKETING and BUSINESS - is

just too general.





If you want to become truly attractive and have CREDIBILITY

you need to stand for something. If you're a generic life

coach then know this. People want to be able to turn to

someone for a SPECIFIC area of LIFE - this could be

relationships, health, wealth etc.





The same is true if you're a generic business or marketing

consultant. People want to find the person who can help them

with a SPECIFIC challenge unique to their BUSINESS. You could

choose a niche based on a situation - say Legalised Tax Dodging,

Setting Up Automated Business Systems, Getting People Working

Harder, Cutting Marketing Costs etc. or you could focus on a

particular business-type such as - Solo Business Owners,

Entrepreneurs, Manufacturing Companies, Coaches, Speakers etc.





So ditch the shopping list right now - you can't be the best

at everything - and even if you are no-one will believe you.

Choose to be the best (or look the best) at ONE thing.

Because as soon as you focus, your CREDIBILITY will

skyrocket. You'll have instant ATTRACTION just by getting

clear about who you are, what you do and who you do it for.





Let me introduce Mollie McDonald





She has a fun, rewarding job and makes all the money she

needs. She gets to add value and improve people's lives

every day. She loves her job and I'd hazard a guess that she

gets as much, if not more, satisfaction than any Life Coach

does from her work.





And yes... she gets to coach, cajole, support and work with

inspired clients who want to make a change in exactly the

same manner.





Is she doing anything drastically different to all the Life

Coaches who are struggling? I know she's not!





But she has done ONE thing differently. She's tapped into a

profitable niche and provided a solution to a genuine gap

in a considerably HUGE marketplace. In fact 90% of New

Year's Resolutions lead into this one niche perfectly.





Mollie is a slimming coach. She reveals how she does it here...

http://www.bookshaker.com/product_info.php?products_id=60





Finally, 4 top tips for finding your niche...





1. "Me Too" businesses are never in as high

demand as unique specialists





2. Would you trust your GP (General Doctor) to do brain

surgery or would you prefer to be in the hands of

a brain specialist?





3. People don't buy coaching/consulting etc. - they buy

the solution. What's their big challenge and what's

your solution?





4. When you get VERY focused on solutions to problems

- you'll be able to make a strong "Targeted Promise".

The result? People will seek you out!







=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Why do some people seem to magically attract new

business while others face rejection after rejection?

Can you really get more business success by doing

and spending less? The Answer Is Yes ==>

http://www.gorillaswantbananas.com